From launching your side hustle to scaling your business, FearlessCon is the event for ambitious women looking to create a life and career they love. Join us for a highly curated and impactful weekend full of programming dedicated to female empowerment and entrepreneurship.
Keep scrolling to view our tentative schedule for this year's conference!
Start off the first day of FearlessCon with some yoga hosted by the wonderful Jung Kim (@yogajungphl). This is optional, but a great way to get ready for a full day o' learning! It’s BYOM - so try to bring your own mat!
Location: The Piazza in Northern Liberties
1001 N 2nd St.
Join us from 9am - 10am for registration at SEER Interactive in Northern Liberties! Look for the door on the side of Wahlburgers and head on up to the 7th floor for your FearlessCon badge, goody bag and some yummy breakfast to start your day!
Don't worry, we'll make it short and sweet. FearlessCon Founder, Melissa Alam, will take the stage to talk about the game plan for the conference and what to expect from the weekend!
10:15am - 10:55am @ Boss Room
Christina Blacken, Strategist, Storyteller and Founder of The New Quo
To become successful at anything, we have to do the things that absolutely terrify us. Easier said than done right? The most powerful thing you can do to 10x your confidence in your outputs is to change the narratives and story around your abilities and work, and this workshop will show you how to do just that.
Participants will get insight and actionable narrative exercises to learn:
How to shift your own inner fear/imposter narratives to have unquestioning confidence when pitching yourself and your work to potential clients, funders, partners and more
How to persuade with your messages in an authentic and impactful way
How to craft messages + stories that will resonate with your audience and successfully spread the word about your vision
11:05am - 11:45am
Sharon Beason, Founder of Womeneur
So what exactly does it take to launch a business? Join Sharon as she shares her road map of all the essential steps to launching, operating, and growing your business successfully. Learn about protecting your digital presence, servicing a specific target audience, how to engage your audience online and offline, and more!
Shannon Maldonado, Founder of Yowie
Preparing for Market is a workshop to help guide artists and makers on how prepare your work to sell to retail spaces, seasonal markets, and beyond. Shannon will cover line sheets, margins, social media, and marketing to help you set up a plan of action.
11:45pm - 1:00pm
Time for a little break! Take some of your new boss friends and head out into the neighborhood
for some lunch and QT time. We'll see you around 1pm for the next set of workshops!
1:15pm - 1:55pm
Alanna Gardner and Danielle Massi of Philadelphia MFT
You're sexy, successful, single and hating it! Relationship experts Danielle Massi, LMFT and Alanna Gardner, MFT are ready to teach you how to navigate the Philadelphia dating scene, build your toolbox, and find your perfect match!
This workshop will help you gain some insight into who you are as a partner, and why you attract certain personality types. You'll learn some valuable tools to help you choose the right partner, and how to break some old patterns!
Tamera Darden, Founder of Darden Creative
Tamera will be covering how to use mobile photography to capture brand right content for your social media platforms, specifically Instagram. You’ll walk away with a better understanding of the value of quality content the connects with your audience and how to capture great photos without the "make it rain" budget.
2:05pm - 2:45pm
Amy & Shelby Zitelman, Co-Founders of Soom Foods
Join the sisters behind the premium tahini brand Soom Foods as they discuss their lessons and strategies for growing and scaling their product-based business on a national scale, garnering press and creating an efficient team to make it all happen.
Sam Vander Wielen, Owner of SamVanderWielen.com
Sam Vander Wielen, attorney-turned-entrepreneur, will lead this interactive workshop to teach you the basics you need to know about the US legal system so you feel confident and empowered to enter into contracts, go after projects, and advertise your services/products. We'll cover what you need to know about using legally legit contracts, how to protect your content, what to do if you don't get paid, and whether you really need that trademark. If you've avoided tackling legal in your business because it's boring, expensive, or just flat out intimidating, Sam's workshop is definitely the one for you!
2:45pm - 3:00pm
Give that brain and body a little break and enjoy 20 minutes of downtime! Check out some of the vendors in the back, take a little walk outside and get ready to come back to finish up your day of workshops!
3:05pm - 3:45pm
Who likes networking? Instead of sipping your cocktail in the corner, rehearsing your elevator pitch in your head, you could be building a thriving community that loves and supports its members. This workshop will teach you the feminist approach to "growing your network," by ditching the concept of networking altogether and replacing it with something more human.
Melissa Alam, Founder of FearlessCon
With over 6 years of creating websites for startups, entrepreneurs and small businesses, Melissa has learned quiet a few tips and tricks when it comes to creating an online presence that resonates with your audience. This workshop will be a crash course in all of the elements you need to create an impactful website or portfolio for your brand - without breaking the bank!
3:55pm - 4:35pm
Makisha Noel, Brand Strategist at MakishaNoel.com
Learn how to create and position your compelling brand story to charge what you're worth!
Lana Miles, Founder of Gander
It's really hard to leave a stable job and chase your own vision. Let's embrace that fear and get a game plan together. We will talk through the early stages of taking an idea and building a business from scratch, whether you're looking to take it full time or make it a side gig.
4:35pm - 4:45pm
Phew - what a day! We hope you had an amazing day of workshops and are ready to take your life and biz to the next level! We're currently working on some Saturday night plans for you all, so stay tuned. :)
Sponsored by Red Bull Amaphiko + Shrill Society
6:00pm - 8:00pm
Keep the fun going after our day of workshops with a game night sponsored by - a global program that gives wing to pioneers who are using their talents, creativity and energy to solve social problems and make positive change. We'll be featuring the awesome card game that Sunday Panelist Amanda Brinkman of Shrill Society (and a 2017 Red Bull Amaphiko fellow) created called Nasty Woman. Think Cards Against Humanity with a feminist twist! Red Bull Amaphiko will be covering the first round of drinks for everyone, so come on over and enjoy a fun game night with fellowFearlessCon attendees!
9:30am - 10:00am
Join us from 9:30am - 10am for registration (if you missed yesterday’s workshops) and breakfast at BOK in South Philly! We’re excited to have Federal Donuts, Lokal Artisan Foods and Bean2Bean Coffee offering breakfast and cold brew for attendees. Our vendors and brand activations will also be ready for you to browse in our Fearless Marketplace!
10:00am - 10:15am
A little intro from Melissa Alam, Founder of FearlessCon, about the story behind the conference, what to expect from the day and probably a few awkward jokes.
10:15am - 11:00am
Join us for a conversation with three digital mavens on how they began their careers, their tips when collaborating with brands and how they stay inspired to create content and grow their personal brand each day.
Moderated by sheewa salehi
Panelists include Ashley Ocampo, D’ana NunEZ and Amanda Brinkman
11:10am - 11:40am
"Everything’s Not Fine, And That’s Okay"
with Abby Lee Mosconi, Freelance Writer, Speaker & Mental Health Advocate
We're excited to have Abby share a few deeply honest stories and tangible steps to normalize the Mental Health conversation, and evolve the way we care for ourselves and others.
11:50am - 12:35pm
Working in male-dominated industries is still the case for these panelists who are changing the world in science, technology, engineering and math. Hear their stories and lessons learned when pursuing their passions.
Moderated by Doa Jafri
Panelists include Tracey Welson-Rossman, Holta Tegu &
12:35pm - 2:00pm
Time to take a little break to enjoy some LUNCH! Grab a delicious and healthy salad thanks to sweetgreen, fresh fruit from Hungry Harvest and a delicious mocktail from our Red Bull Twist Station. While you get your lunch on, this is also the perfect time to get your headshots done (sponsored by Bumble and shot by local photographer Bre Furlong!), check out our awesome marketplace vendors and engage with our brand activations.
Don’t forget to tag us in your photos @FearlessCon and #BornToBeFearless!
2:00pm - 2:40pm
2:50pm - 3:35pm
Be the change you want to see in the world. Get ready for an open conversation with three amazing women and their current roles in politics. Learn their story and how you can also start a movement to get involved and change this world for the better.
Moderated by Falon Sweeney
Panelists include Julia Fahl, Lindy Li & Samantha Pearson
3:40pm - 3:55pm
Time to get centered and focused. Join us for a little meditation break hosted by the women of Vitality Meditation.
4:00pm - 4:45pm
4:45pm - 5:00pm
YOU ARE ALL SO AWESOME! Thank you for spending your weekend with us! FearlessCon Founder, Melissa Alam, will say some closing remarks and direct you all upstairs to the rooftop to celebrate the end to a fearless weekend!
5:30pm - 7:30pm
Cheers to an amazing weekend! Attendees, speakers and guests are welcome to join us on the BOK Rooftop Bar for a Bumble-sponsored afterparty! Pursue a career change, meet collaborators or your next co-founder with one of our fave apps - Bumble Bizz!
Ready to invest in yourself?
You've come to the right place. Grab your ticket for this year's FearlessCon below!